Research shows that gay consumers are...

• Over twice as likely as national index to be professionals or managers
• Average household income over $85.4K
• Are 3.4 times more likely to have household income over $250K
• The 2000 Census showed gay men and lesbians living with partners in 99.3 percent of all U.S. counties
• Research shows 9 percent of urban populations are gay and lesbian
• Twice as likely to have graduated from college
• Gay men and lesbians go out more, buy more, have more disposable income and are extremely loyal consumers
• Gay and lesbian consumers purchase from companies/brands that advertise in gay media, deliver product messages in gay-specific advertising, support gay and lesbian community causes and are good to their own gay and lesbian employees
• Twice as likely to spend $250 on cellular service
• Over 90 percent took a domestic trip this year
• 60 percent took a foreign trip in the last three years
• 65 percent identify themselves as having to have the "latest"
• 68 percent upgrade to a product's latest model
• 77 percent "believe in indulging in themselves"
• 57 percent "prefer to buy top of the line"
• 59 percent buy themselves whatever they want